How We Got Started
Back in 2022, I was sitting in a café in Hanoi watching people struggle with spreadsheets on their laptops. Everyone was trying to track expenses, but the tools were either too complex or too simple. That's when the idea clicked.
We didn't want to create another generic finance app. Instead, we focused on understanding how Vietnamese families and businesses actually handle their money - from street food purchases to major investments.
Our approach combines smart automation with the flexibility people need. Because budgeting isn't just about numbers - it's about understanding your relationship with money and making decisions that fit your life.
